Nick Baggott's CRM and Digital Marketing Blog

Structure of social media teams

A really useful piece of work done by @simplymeasured on how social media teams are typically structured and where they fit into the rest of the marketing team.

In my experience, the role of Content Manager is key. That person's role is to curate, not always to create content. They act as a librarian who captures all of the content that an organisation is creating now, re-format it to use in many social channels and then request content where it doesn't exist. 

The best content is often written by subject matter experts, rather than comms teams. So, the role of the content manager is requester, analyser, editor, chaser...They know what content works for which audiences and in what formats. They should be driving the strategy as well as using their social media skills to amplify the content that the business is already creating, by sharing it with influencers and using all of the social channels.

Their blog has this report and lots of other useful stats. The state of social media teams.

 

My CIM Live Twitter Chat & Practical Insights Webinar

I participated in CIM's Practical Insights webinar series last week. The session was called "How to build Social Media into your content marketing plan. There were around 600 live viewers and we had so many questions submitted that we decided to do a follow up.

So, around an hour ago, I did a live tweet chat. You can follow this by using #practicalinsights or following my timeline @njbaggott or @ciminfo. The process worked well and the feedback was very positive. I gained around 200 new twitter followers too.

So, I hope to do more of these in future. In the mean time, as soon as I have links, I'll post them here to download the webinar and also to read the blog article that I wrote for CIM prior to the event. 

Delighted to be listed in NG Data's top 50 CRM blogs

I am really chuffed to be listed 28/50 in NG Data's...

The 50 Best Blogs on Building Customer Relationships and Creating Remarkable Experiences for Your Customers.

There are some top blogs listed in the article. Inside CRM is a worthy winner. I am also a big fan of Hubspot and Forrester who are listed. I look forward to checking out some of the other top scoring blogs soon.

These lists are a great resource for CRM consultants and clients alike and I thank NG data for their efforts and recognition. 

Consistent & Frequent Blogging Works

This recent Hubspot research shows that the more you blog, the better.

I would agree to a point.

My only word of caution would be "Only speak when you have something to say". So don't blog just because you haven't done so recently. Make sure there is a point to what you are doing and that the content is focused on what you regularly blog about....

 

So hopefully this blog post helps me in 2 ways:

1) You find it useful

2) I have increased my blogging frequency!

Stats that prove why you need to blog

As you can probably guess. I am a massive advocate of blogging! My blog has always been an effective way for me to share and discuss my thoughts and to keep my customers and contacts updated on what is happening in the ever evolving worlds of digital marketing and CRM. 

I have recently been doing some research for a blogging course that I am writing and I came across a couple of useful pieces of research, that help to justify why blogging is so important. I have always been an advocate of blogging as a thought leadership and engagement tool. These stats show the impact on sales and purchasing decisions too.

The first article is a Technorati research project that has been written about by Jeff Bullas on his excellent blog. The article is called 10 insights on social media and blogging influence.  There are plenty of useful stats and insights and it is well worth a read. Here is one chart that shows the importance of blogging:

 

 

In addition, I also found this Hubspot article, which shows why blogging often is important:

I guess that is telling me that I should post more often. However, I always say on my training courses, that you should only post when you have something useful or interesting to say and don't just post for the sake of doing so. So, in conclusion post as often as you can, as long as you have something to say!

 

CIM Hackathon 2025

I've just contributed an article to the CIM Marketing 2025 Hackathon debate. I have written about the links between big data, social CRM and social media. Please read, comment and share. Anyone can set up a profile and contribute articles under 8 marketing topics, based around what marketing will be like in 2025. PLease check it out! 

Listed in CRM Buyer's top 20 CRM blogs again

I am delighted to have been listed in the CRM Buyer / e-commerce times list of top 20 blogs for 2014. I appreciate the recognition. I have retained my place from last year. Below is their synopsis of my blog... (Thank you guys)

17. Nick Baggott's CRM and Digital Marketing Blog

Penned by yet another independent -- this one a consultant on CRM, data and digital marketing strategy -- Baggott's blog is a mix of commentary, curation and some firsthand research into trends he's interested in.

His posts are often short and to the point, yet crammed full of data -- as was the case with his video game usage study, or the 20 most popular brands on Twitter.

Baggott's skill is in surfacing unusual facts and spotlighting interesting case studies that illustrate how the world is getting faster, more interconnected, and more challenging to market to.

Total Posts in 2014: 22

Recommended Post: "Digital Trends that Marketers Need to Think About"

- See more at: http://www.ecommercetimes.com/story/81610.html?rss=1&utm_content=buffer11de3&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer#sthash.12zNgDNK.dpuf

Listed in GetVoip's top 50 CRM Blogs

I am delighted to be listed as one of 11 Unique Voices in the Industry in @getvoipreviews 50 great blogs CRM Professionals will love. The list is full of authoritative CRM experts and blogs.

This is how they describe my blog: "Digital marketing, CRM, and data strategy advice are the 3 main functions of Nick's blog, intended to make strategy decisions clearer for clients".

Thanks for the recognition. Here is the link, so that you can see who else is listed:

50 Great Blogs CRM Professionals will love

Sales Blog that is worth a read...

I would recommend checking out Alistair McQuade's blog if you want some geat tips and information about how to be more effective in sales. Alisatir has a marketing background and understands both perspectives. 

Interestingly his most recent post is reviewing a TED talks presentation on 5 ways to listen better from my former collegue from Apple days and friend, Julian Treasure. It is definately worth a read.

Thank you CRM Buyer - Top 20 CRM blogs

http://www.crmbuyer.com/story/79784.html

I am delighted to have been listed on CRM Buyer's top 20 blogs. I have posted their review below and I  think they know me pretty well! I ma delighted to have been listed next to the likes of Forrester and Michael Fauscette. Thank you.

Here is the full list of top 20 CRM blogs

20. Nick Baggott's CRM and Digital Marketing Blog

A Brit who works as an independent CRM, data and digital marketing strategy consultant, Baggott has a nifty blog that ranges all over the CRM map, from digital marketing strategy to analytics to social media tools (boy does Nick love Twitter!) to aligning sales and marketing. He's also wise enough to pile on the reference material from third parties to back up his ideas.

Baggott's travels also result in some interesting material -- how many bloggers do you know who can put together a post about marketing in Africa? There's some "how-to," some analysis of events and some discussion of what he's personally up to -- in all, something of a grab bag that has some brains behind it.

- See more at: http://www.crmbuyer.com/story/79784.html#sthash.rHwtvh1P.dpuf