2 New blog posts for Chartered Institute of Marketing about communicating in the Corona Virus Crisis

I have recently guest written 2 posts for the Chartered Institute of Marketing's blog

They are: Are you striking the right tone on social media

And: Adapting your content marketing in the age of coronavirus

In these articles, I explore how brands should be adapting their communications in these tough times and show case examples of companies that I believe have struck the right tone. I have tried to feature businesses that are not known for their marketing expertise, such as Hotel Football and Blue Orchid Bakery, as I believe many small businesses have shown their bigger, less agile rivals, the way.

I was impressed with Admiral Car Insurance, who have spontaneously contacted their customers to say that they were reducing premiums as less cars on the road has led to fewer claims, but this came out after my articles were submitted. 

Please check out both articles and other excellent pieces, written by other expert CIM Course Directors on the CIM Exchange blog. 

If you are interested in contacting me to discuss either attending a CIM Course, or if you need help with your digital marketing strategy, you can also reach me on all of the usual social media channels:

Twitter - @njbaggott

Linked In - nick-baggott

Web site - Navigate Consulting Ltd

Or if you have any questions or comments about how best to communicate in these challenging times, please comment on this post...

Good luck and stay safe

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