Sorry my posts have been pretty infrequent recently.
I have been commissioned by a large international development fund to develop a marketing tool kit to be used by the businesses that they support in Africa, Latin America and India. It is a mammoth project and taking up lots of my time (hence the infrequent blogging).
But the good news, is that once it is finished, I shall have lots of tools and insights to share. I am learning a great deal about marketing to brands who sell to low income rural consumers in developing countries and have now done around 12 skype calls to the company owners. Their ingenuity is incredible and it makes you re-think the principles and tactics that we use in the developed world. I look forward to sharing some of this with you soon
Comments