Good article about blogging and visual content

I have just read a well written blog post entitled "How to make complete strangers fall in love with your blog" from Jeff Bullas where he provides some great tips for writing blogs. 

The article is actually written by a guest writer - Jawad Khan

He talks about the importance of making a strong first impression, offering free downloads and social proof. But the graphic that struck me as most interesting was this chart about the importance of visual content:

So, in the spirit of the post. I have included Jawad's graphic above.