Nick Baggott's CRM and Digital Marketing Blog

Age profiles of Facebook, Instagram and Snapchat - a clear pattern emerges

If ever you needed proof about the differing age profiles of Facebook, Instagram and Snapchat users here it is:

 

The data is from USA, but the picture is clear. The 18-24's are definitely moving from Facebook to Snapchat and the 25-34's are more heavily using Instagram. Of course, Facebook has over 1.5 billion users, so the age profile reflects the total online population and is therefore more spread between the ages, whilst Snapchat is newer and has fewer users who are almost exclusively under 34.

An update on my work over the last few weeks

Sorry about the lack of blog updates over the last few weeks. My travel schedule has been crazy.

I have mostly been delivering digital marketing training for Avon Cosmetics as we roll out the 2 day digital masterclass across Europe, Middle East, USA and Africa. I have run the programme a few times in Moscow, Northampton, Madrid, Istanbul and New York already and have Warsaw and 4 trips to Latin America planned soon. The business model for Avon is evolving, as they embrace the digital revolution whilst keeping their core strength of working through local representatives. 

Check out myAvonstore to see what they have been doing in the UK market.I have also continued to run a number of open and in-company digital marketing courses for CIM. 

Plus, I have been doing some digital consultancy for a number or companies, such as Cream's Cafe, as they role out the opening of new retail outlets across the UK. 

Now, I am off for a couple of weeks on vacation, but will be sure to be back updating this blog soon