I have just read a really interesting blog post from @Hootsuite, where they have discussed a long list of Instagram stats.
Here are some edited highlights, click on the link above to go to the full article:
- Posts with images get 38% more likes (so I have used their image below!)
- Ad recall on Instagram is 2.9 x higher than Nielsen’s online advertising average
- Posts tagged with a location get 79% more engagement
- Posts that mention another user’s handle get 56% more engagement
- Posts with # get 12.6% more engagement
The screen shot below is a tweet from Gloucester Rugby. See how they have tagged the Barbarians official account and also used two hash tags (one for their club #cherry&whites and one for the match #GLOSvBaas).
It is not rocket science but these types of tactics work. They make it easier to share and find posts.
Comments