Nick Baggott's CRM and Digital Marketing Blog

Listed in GetVoip's top 50 CRM Blogs

I am delighted to be listed as one of 11 Unique Voices in the Industry in @getvoipreviews 50 great blogs CRM Professionals will love. The list is full of authoritative CRM experts and blogs.

This is how they describe my blog: "Digital marketing, CRM, and data strategy advice are the 3 main functions of Nick's blog, intended to make strategy decisions clearer for clients".

Thanks for the recognition. Here is the link, so that you can see who else is listed:

50 Great Blogs CRM Professionals will love

Results of my teenage social media & gaming survey

I recently did a free survey, using Survey Monkey, to better understand teenagers' use of social media and gaming. The free tool allows you to analyse 100 responses, so this is based on a fairly small sample size. But, I think the results are fairly illuminating. If you are on one of my UKIE Advanced Social Media courses in September, then you will get to see the full results.

In the meantime, here is a couple of interesting findings:

- Girls are just more social than boys (no surprises there I guess). Their use of social media is greater across all social channels, but girls are particularly higher in their use of Tumblr, Vine, Instagram and Pinterest. You could argue that these are the more visual, creative channels that allow for more free expression.

 

Here is the same chart, just showing boys' use of social:

 

Now, let's have a look at gaming. This is the area where the sharpest contrast between boys and girls exist. There is a large dominance for XBox amongst boys, whilst girls are much more inclined to play on their tablets and smart phones. The difference is really marked. Also, PC gaming is big amongst boys and girls:

Now look at the same question when only boys answer:

If you'd like to know more about the results either comment below, tweet me @njbaggott or email me at nick@navigateconsulting.co.uk

 

Content v Experience Marketing Webinar Recording

Last week I spoke in the Marketer Magazine Monthly Webinar. The title of the session was Content v Experience Marketing and I put the case for content marketing. You can see the recording here:

Content v Experience Marketing Webinar

There is also a very good summary of the event produced by my fellow speakers at Postcode Anywhere, which contains the key points for both arguments.

My key points were:

•Content is King – Promotion is Queen

•You should focus on Pull rather than Push content

•Consider Google's Zero Moment of Truth research, which shows how consumers and businesses search before they buy, which makes content marketing so key

•4 Stages of Engagement - acquire, participate, engage, share (and why you need differeent content in different channels at each stage)

•Integrate around a core creative idea

•Creative ideas should be driven by Insight

•Amplify content using share channels like social media