Nick Baggott's CRM and Digital Marketing Blog

Contextual Targeting Gone Wrong

I wonder whether Samsung intended for their latest mobile ad to appear on a mashable article about sales of the Samsung Galaxy Tab being suspended by the US courts, following Apple's injunction? Probably not.

Contextual targeting can be wonderful and of course this could happen with placement targeting. I hope they are monitoring their campaign and now adjust the taregting to avoid this... 

Anyone got any good example sof similar mishaps? Always happy to receive good or bad examples...

Worldwide stats for social media usage

I have been trying to find a reliable comparison of social media usage around the world for a while. This is the best that I have found....

The data comes from 2 sources - econsultancy and Jeff Bullas. That is because I cannot find econsultancy data for 2012 (if it exists, please someone send me a link!). The Jeff Bullas data is the 2012 stats. The rest is from econsultancy...

Facebook:

Sep 2009 - 250m

Mar 2010 - 350m

Mar 2011 - 640m

Mar 2012 - 901m

Twitter:

Sep 2009 - 10m

Mar 2010 - 75m

Mar 2011 - 175m

Mar 2012 - 465m

Linked IN:

Sep 2009 - 49m

Mar 2010 - 50m

Mar 2011 - 100m

Mar 2012 - 150m

NB - The Linked In figures appear to be rounded up somewhat!!!

I guess this shows a trend that Facebook's growth is not as fast as Twitter's, but Twitter still has a little way to go to catch up with Facebook. No surprises there, but it is good to get some numbers to back this up.

 

Social media and mobile in China

I was doing some research on social media in China and I came across this useful guide to the Chinese social media and mobile market from Factbrowser, published in March 2012. So it is pretty up to date.

Key takeouts for me:

- 25% of the world's social media users are Chinese and most companies don't understand the market

- The Chinese spent 41% of their online time in social media

- Facebook, Twitter and YouTube are blocked in China

- Renren and Kaixin are the local equivalents of Facebook

- Youku is the local equivalent of YouTube

- Jiepang is the local equivalent of Foursquare

- Sina Weibo is the local equivalent of Twitter (it actually has more Chinese users than twitter has US users!)

- There are 338 million mobile internet users in China alone

- 80% of the growth in mobile users in APAC region will come from India and China