My colleague Matt King sent me a link to a really interesting blog debate about whether the purchase funnel is relevant in a web 2.0 world - particularly in the automotive sector.
The article states that the purchase funnel is dead as consumers now have more complex buying processes in a web 2.0 world. Personally, I think the comments after the article are the most enlightening and accurate. That the funnel is still relevant, however the consideration phase in particular, is much more complex and our marketing tactics need to change to accomodate this.
What do you think?
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