Nick Baggott's CRM and Digital Marketing Blog

Trendpedia

What a brilliant free tool - Trendpedia (www.trendpedia.com). You put in 2 or 3 words or brands or personalities or issues that you want to compare. It instantly searches the blogosphere and creates a line graph showing which of them has had the most blog mentions in the last few weeks. That is pretty cool and useful, but now the good part. It also then shows some of the most popular blog entries about each term below. Thanks to my great friends at Nixon McInnes for flagging this up to me. If you want to see more free digital tools or just learn more about them, give Tom or Will a call or check out their web site.

Cisco Partner Space - a truly engaging digital portal

Thanks to Renata Bignardi of Microsoft Netherlands for showing this to me. It is the Cisco partner portal. It is a truly engaging web portal for customers to find partners or for partners to collaborate and share ideas. Check it out yourself - you'll need to register.

Here is the link - Cisco PartnerSpace

New Digital Marketing Course

Sorry I've been away so long - took a few weeks off over the summer to recharge the batteries.

I delivered the 2008/9 version of Marketing in a Digital World for Microsoft in Amsterdam yesterday. The world has moved on a fair amount since the course was originally written last year. So has the expertise and experience of Microsoft's marketers. So this course now focuses much more on how to build engaging, collaborative and integrated digital marketing campaign as part of an overall relationship marketing strategy.

The previous edition was more of an introduction to the new digital channels and how user behaviour is changing. Of course, the old version is still available if you need that, but I am anticipating more demand for the "new improved" version.