What a brilliant free tool - Trendpedia (www.trendpedia.com). You put in 2 or 3 words or brands or personalities or issues that you want to compare. It instantly searches the blogosphere and creates a line graph showing which of them has had the most blog mentions in the last few weeks. That is pretty cool and useful, but now the good part. It also then shows some of the most popular blog entries about each term below. Thanks to my great friends at Nixon McInnes for flagging this up to me. If you want to see more free digital tools or just learn more about them, give Tom or Will a call or check out their web site.