Nick Baggott's CRM and Digital Marketing Blog

New Global Trends book

My great friend, Adrian Done has written a new book on Global Trends. I can highly recommend it. Adrian is a smart enlightened expert on global business. To buy on line go to www.palgrave.com

 

 

Google set to dominate social media sentiment tracking market

You can see what is coming....sentiment trackers are largely expensive and disappointing in my opinion. They do not pick up every online brand mention and are not great at analysing the complex language issues of saying whether the articles have a positive or negative sentiment. Computers aren't good at understanding sarcasm and the complexities of language and slang.

But Google has now bought Post Rank. It appears they want the development team rather than the product. This is their 4th such acquisition in recent times. Surely a low cost but effective sentiment tracker will be on its way soon. Here is a great article which outlines more about the Post Rank deal

My 13 year old son has a new blog

My son, James has just started his own blog. He set it up last night, so it is early days. He wants to write about topical newsy stuff for kids. A bit like, the excellent, First News newspaper, but online with his own brand of humour. Here is the link (James Baggott's news blog)