Nick Baggott's CRM and Digital Marketing Blog

Social Media Channel Selection Flow Diagram

Thanks to Paul D'Souza or Sunguard in India for bringing this to my attention. It is only meant as a piece of fun, but there is a lot of sense contained within it.....

 

Microsoft produces truly interactive billboards

Thanks to Jason Stone of JLL for pointing this out on Twitter. @jasonjamesstone...

It looks to me like Microsoft are using their XBox Kinnect tech to create really interactive billboards. I've pasted the full article from Marketing Week below:

 

Internet Explorer is to use gesture controlled digital billboards to showcase how its latest browser offers consumers “the beauty of the web”.

 The outdoor sites will let consumers use hand and arm movements to control the content they view and engage with through an interactive menu.

The Microsoft-owned software giant says it is the first time the technology, created by 3D Exposure and Clear Channel, has been used in a commercial format.

blockbuster’s microsite.

Gabby Hegerty, Microsoft’s Internet Explorer and Windows Live lead, says: “It makes sense to use creative and interactive marketing channels to promote the best of the web.

“We hope this new format will create a buzz and generate a positive perception about what the Internet Explorer brand is about.”

The outdoor activity is part of a brand campaign from Internet Explorer to showcase the “beauty of the web” as viewed through its latest IE9 browser.

The campaign, which includes online, cinema and TV activity, is Internet Explorer’s biggest marketing push for several years. The brand is usually promoted through tie-ups with other Microsoft products.

Hegerty says the campaign is not intended to boost Internet Explorer’s long-standing dominance of the browser market, but it is hoped it will “drive the web forward” and encourage users and developers to explore all of its capabilities.

“We are taking a market leader approach to show what’s possible on the web; people care about the web but they don’t necessarily care about the browser we use [which is why] our proposition is about welcoming the world to a more beautiful web,” she adds.

Internet Explorer marked its first growth in global usage in recent years in March, boosting its market share by 1% month on month to 53.8%, according to web analytics company Net Applications. By comparison, Firefox dipped 0.3% to 20.6% share and Google owned Chrome fell by the same amount to 18.6%

 

Business Biscotti Day Pics

I really enjoyed speaking at the Business Biscotti day in Burnham, Berks last week. If you are running a business in Berks, UK, I would definately recommend joining this group. Have a look at the Business Bioscotti site.

Here is a review of the Business Biscotti Digital Day

Here is some pics....

Facebook webinar recording for the Marketer mag

This is the link to the recording of the webinar that I did for the Marketer mag last week. It is an hour long. There is also an excellent case study from YoSushi! in this which is well worth a watch....

The Marketer Facebook Webinar recording

Turaz (formerly Thomson Reuters Risk Management) web site now live

I have been involved recently with helping Turaz build a CRM and digital marketing strategy. Turaz is a new business that was formerly Thomson Reuters Risk Management division. I also introduced them to the excellent agency who built the site. I am not sure if I can say who they are, but if you like the site and want an introduction, then drop me an email or contact me on Twitter @njbaggott and I'll do the introduction. The new site for the new brand, Turaz is now live. 

Milwaukee Library great anti-social media spoof ads

You have got to love this campaign from Milwaukee library - very funny (thanks To Gravity Marketing for sharing these)

Twitrratr - great free sentiment tracker for Twitter

Check out Twitrratr. It will tell you how many positive and negative and neutral tweets there have been from other people about you or your brand. Check it out. It is fascinating... As it is nearly Christmas, I thought you'd like to know that Santa is doing OK. He has had 390 positive, 986 neutral and 92 negative tweets! Most of the negative tweets are about people being on the naughty, not the nice list - so not really negative at all.... It is not perfect, but it is a bit of fun and worth checking out for your brand....

New Twitter - what does it mean for brands?

You may have noticed that a new version of twitter is being rolled out. My smart phone app (iphone) has already updated itself and some users can now see the new Twitter layout and design on pc.

A leading edge social agency in Brighton, England (Nixon McInnes) has done a short ten page slideshare presentation which neatly sums up the changes and what it means to brands. Essentially, brand pages will become more like a facebook like page, more customised and will have more functionality for analysis etc.

Check out the slide share deck - New twitter - what does it mean for brands by Nixon McInnes

 



Linked In Answers

Just tried Linked In Answers again. I am running a session on Linked In for CIM this weds and I thought I better try it out again. I asked a simple question - "what should I include in my 2 hour seminar" and within a day I had around ten useful contributions - free research...

Some of the suggestions I agreed with (such as focus on LI as part of an overall social campaign and making sure you add value before you ask or sell too much i.e. be helpful to others) and some I did not necessarily agree with, but gave me food for thought.

Linked In Answers is an underused and undervalued service. Next time you want to know what your audience thinks, give it a try. 

Just log into Linked IN and click on the "more" tab on the tiop right hand side. It is simple, quick, easy and free...

My new web site is now live

Thanks to Oe:gen for building such a great site for me. My new web site is now live. I have added in the social media links, Oe:gen have updated the design and also added a new content management system. So I can now update it easier. What do you think? I'd love your comments.