I have just got back from 2 weeks working with a cosmetics client in Brazil and Mexico. I was struck by how much of their world is the same as ours in Europe. Their digital media channels are Facebook, Instagram, Google etc and they have similar challenges and opportunities.
Whenever I travel for work outside of Europe (be it LatAm, Africa or Asia), I am struck by this notion and how similar we all are. I am rarely surprised by a new advertising or marketing approach. But, this caught my eye in Mexico last week...
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I call it a Human Banner ad! These guys had an ad stretched between two poles. Every time the traffic stopped at the lights they would run across the road and stretch out their ad in front of the traffic waiting for the lights to turn. It struck me as a particular;y dangerous and ultimately fruitless task. The only people that could read the ads were the slightly confused and annoyed cars at the front of the queue. Every other driver's view was obscured by the car in front. Maybe not the most effective advertising format I have seen, but it shows initiative and bravery if nothing else....
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Posted by: jeslin | February 14, 2017 at 11:00 AM