Thanks to my good frind, Louise Vaughan, of the wonderful Acceleris-MC for sending me the link to this excellent example of social media marketing by Greenpeace. If I were VW, I would be much more forthcoming and pro-active about this. "NO comment" is not the wisest response, in these days of social media proliferation.
The full article is copied below, but if you want to follow the link to the actual page, then click on the headline below:
Greenpeace pressures Volkswagen in online campaign
Volkswagen continues to be targeted in what Greenpeace is calling its most successful online campaign ever.
An estimated four million people have watched the environmental group’s online film (click here to view) attacking Volkswagen’s record on climate change, while 370,000 people have signed up to join the campaign against the carmaker.
Now Greenpeace is offering a £5,000 budget to whoever produces the best one minute anti-VW advert – with the prize money to be spent on making the campaign’s next movie.
The competition is being run across the UK, Germany, France and Belgium. It will be launched on Saturday, September 17 at the Curzon cinema in Soho with the closing date two weeks later.
A panel of ‘PR experts and film professionals’ will choose the winner and there will also be a public vote to pick an audience favourite.
Greenpeace climate change campaigner Richard George said: “VW markets itself as a green car company. But in reality it lobbies against key climate change laws and only fits the most fuel efficient technology to a small proportion of its vehicles."
The website www.vwdarkside.com outlines Greenpeace’s objections to the carmaker.
Volkswagen said it would not be responding to the accusations.
Author
Jeremy Bennett
01733 46826
This is really interesting. I'll keep visiting to see the winners.
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Posted by: moncler switzerland | November 04, 2011 at 10:14 PM
Social media marketing is the new trend in promoting services and/or products in the market. The public is more attracted to techie, digital promotions nowadays than the conventional marketing strategies. Anyway, let's see who wins with this one. ;)
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