As always, you can trust econsultancy for simple, logical and practical advice.
They have just written a simple one pager which explains Facebook Edgerank, that is the way in which Facebook decides what appears in your news feeds...
Basically, Facebook decides what you see based on a simple algorythm with 3 factors:
Affinity - how close is the recipient to you? The more they like your updates, view your photos etc, then the higher the affinity. A simpe tip here - before a big announcement, get as many of your fans to comment or like your update - maybe ask them a question, maybe just "what would you like us to tell you about? or what do you think of our updates?" - get people responding and talking and the affinity goes up. Also, affinity is one way, just because you look at or comment upon their updates, that won't help - it needs to be them reacting to you.
Edge Weight - all updates are called edges - whether they are status updates, news, links, photos, videos etc. Some edges have more weighting that others - such as pictures - so make sure your big announcement is accompanied by pics or videos...
Recency - this just gives preference to the most recent updates. Twitter only uses recency to decide what you see. Maybe test which days your fans typically respond to you and then focus on sending your big announcements on those days / times
Hope that helps, follow the link in the first sentence for the full article. Or just click on this link http://econsultancy.com/uk/blog/7885-edgerank-the-most-important-algorithm-you-ve-never-heard-of
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