Marketing Magazine in the UK have claimed that Facebook are about to launch a new Linked In style B2B social network.
I have pasted the article below for you to read. However, my take on it, is that it is a realisation that Facebook isn't having the traction that it would like in b2b. I have been recommending b2b businesses to focus on blogging, twitter and YouTube for a while now and I am sure I am not alone in this. I am a huge personal user of Linked In, but do not see it as a social network.
My view, is that Linked In should be seen as a search engine for people. There are better social communities for most industries than Linked In (such as Doctors.net or Teachers.net). I believe that if people want to dicuss business issues, they use their industry forums more. So, this will be a major challenge for Facebook.
Incidentally, I have been impressed by Facebook's recent user updates on privacy, their policies and advertising. They have clarified their situation in a clear and responsible way.
Facebook is reported to be "secretly" working on a website called Facebook at Work, which would allow users to keep their personal profile separate from their work profile, according to the Financial Times and Reuters.
The new website, which is understood to be designed as a traditional Facebook page, is set to compete with professional social networks such as LinkedIn, according to reports.
It will allow users to chat with colleagues, connect with professional contacts and collaborate over documents.
Employees of Facebook are understood to be using the platform already, and the social networking site is now testing the concept with companies, it has been claimed.
On Friday, Facebook reported it would limit the number of promotional posts that appear in a newsfeed after feedback from users. It said in a blog post that from January people would see "less of this type of content in their news feeds."