I have just read a really useful and interesting blog post from Jeff Bullas. It is called "8 Must Know trends for SEO in 2016". On Twitter he is @jeffbullas.
He makes some logical conclusions, such as:
- Mobile is going to be even more important than it is now
- Content must be highly specific and relevant (Google will display sites that have the exact content you are searching for, so if you search for "laptop deals" then a site that only sells laptops will outperform a general computer reseller.
- Google will crack down on unnatural, spam or click bait type links
- Page loading speed (particularly on mobile) will continue to be key - I guess that reflects everyone's shorter attention spans and need for a quick solution
In addition, he makes some points that made me think differently, particularly when he talks about the Google Knowledge Graph (where more content appears in the SERP when you look for a brand name)
- Getting a wikipedia and Google+ page for your brand will help provide the content that Google will use on the SERP (see the image below for LA Lakers)
- Use nouns rather than pro-nouns so Google can understand the main topics that your site covers easily
Again, here is the link (Jeff Bullas 2017 SEO tips)