The excellent eConsultancy / Adobe Digital Trends for 2016 report is out.
The key chart for me is this one. It shows how the marketers surveyed from B2B and B2C around the world, said that their most important priority for 2016 is personalisation. The personalised web or semantic web is already here for many brands (Google, Facebook, Amazon etc) and it looks like this has become a key priority for the majority of marketers going forward. Expect to see more behavioural segmentation, covert data capture and implementation of CRM tools as a result: